RESEARCH PAPERS

Research on College Students’ Online Health Information Search Abandonment Behavior Choices and Performance Remediation Mechanisms

  • Yuan Hong ,
  • Wu Chu
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  • School of Management, Nantong University, Nantong 226019
Yuan Hong, Professor, PhD, E-mail: yh@ntu.edu.cn; Wu Chu, Undergraduate.

Received date: 2024-12-09

  Revised date: 2025-03-17

  Online published: 2025-11-19

Supported by

This work is supported by the project of Social Science Foundation of Jiangsu Province titled “On the Mechanisms and Processes of Online Health Information Search Abandonment Behavior” (Grant No. 23TQB008).

Abstract

[Purpose/Significance] Exploring the patterns of college students’ abandonment behavior in their online health information searching is conducive to optimizing the experience of health information searching and facilitating the effective implementation of the “Healthy China Initiative.” [Method/Process] A theoretical model encompassing pre-abandonment, abandonment, and post-abandonment stages of health information search abandonment behavior was constructed. Criteria for identifying abandonment behavior were defined, and a search experiment involving complex search tasks was conducted. A thorough discussion was conducted on the complex causes of the abandonment as a critical turning point and its potential impact on search performance. It ultimately proposed strategies for search performance remediation. [Result/Conclusion] Health information literacy and task types influence abandonment behavior, while health risks moderate the choice of abandonment points. Furthermore, abandonment points significantly affect the abandonment types, and post-abandonment behaviors impact search performance. Seven performance remediation mechanisms are proposed, focusing on enhancing health information literacy, adjusting task difficulty adaptively, guiding health risk perception, and other aspects.

Cite this article

Yuan Hong , Wu Chu . Research on College Students’ Online Health Information Search Abandonment Behavior Choices and Performance Remediation Mechanisms[J]. Library and Information Service, 2025 , 69(22) : 122 -135 . DOI: 10.13266/j.issn.0252-3116.2025.22.010

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