RESEARCH PAPERS

Mechanism of Data Broker's Intermediary Participation in the Circulation of Data Market

  • Geng Ruili ,
  • Wang Xinyu ,
  • Yang Ruixian ,
  • Gao Xiaoning ,
  • Sun Yu ,
  • Li Sentao
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  • 1 School of Information Management, Zhengzhou University, Zhengzhou 450001;
    2 Data Governance Research Center of Henan Province, Zhengzhou 450001;
    3 Zhengzhou Data Science Research Center, Zhengzhou 450001
Geng Ruili, Associate Professor, PhD, Doctoral Supervisor;Wang Xinyu, Master’s Candidate;Yang Ruixian, Professor, PhD, Doctoral Supervisor;Gao Xiaoning, Associate Professor, PhD, Master’s Supervisor, Corresponding Author, E-mail: gaoxiaoning2011@126.com;Sun Yu, Master’s Candidate;Li Sentao, Doctoral Candidate.

Received date: 2025-01-10

  Revised date: 2025-05-16

  Online published: 2026-04-08

Supported by

This work is supported by Henan Provincial Universities Philosophy and Social Science Innovation Team project titled “Data Governance and Transaction Flow” (Grant No. 2024-CXTD-01).

Abstract

[Purpose/Significance] The data broker system in China is in the initial exploration stage, and a perfect data broker system has not yet been established. As an intermediary between the supply and demand sides of data market, and the promotion of value mining and ecological chain construction, analysis of data brokers' mechanism is helpful to solve the problem of information asymmetry and promote the circulation and transaction of data. [Method/Process] A data elements circulation trading system including data brokers participate was built based on the theory of information ecology. System dynamics method was used to analyze the causal relationship between factors, identify key variables, and carry out system simulation and sensitivity analysis. [Result/Conclusion] Data brokers play a matching role through intermediary services, and their professional ability and services directly affect the efficiency of data circulation transactions. Its mechanism of operation varies at different stages. In the stage of supply and demand matching, the efficiency of supply and demand docking is improved through accurate intermediary matching. In the stage of transaction matching, as an intermediary connector, the circulation channels of data resources is broadened, and the incoming transactions is matched. In the transaction execution stage, relying on third-party services such as compliance review and pricing evaluation, the risk is reduced and the compliance transaction is orderly promoted. In the future, the data broker system should be optimized, and the intermediary service efficiency and transaction conversion rate should be improved, to accelerate the realization of trusted circulation and value transformation of data.

Cite this article

Geng Ruili , Wang Xinyu , Yang Ruixian , Gao Xiaoning , Sun Yu , Li Sentao . Mechanism of Data Broker's Intermediary Participation in the Circulation of Data Market[J]. Library and Information Service, 2026 , 70(8) : 82 -97 . DOI: 10.13266/j.issn.0252-3116.2026.08.007

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