RESEARCH PAPERS

Research on the Reconstruction of User Relationships in University Library from the Value Co-creation Perspective

  • Zhao Xingsheng ,
  • Ma Kunkun ,
  • Li Peng ,
  • Cheng Chuansheng ,
  • Song Xigui
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  • 1 Shandong University Library, Jinan 250100;
    2 Journalism and Communication College, Xinjiang University, Urumqi 830049
Zhao Xingsheng, Library Director, Professor, PhD;Ma Kunkun, Lecturer, PhD;Li Peng, Associate Research Librarian, Master’s Degree, Corresponding Author, E-mail: chsh1998@163.com;Cheng Chuansheng, Vice Director, Associate Research Librarian, Master’s Degree;Song Xigui, Associate Research Librarian, PhD.

Received date: 2025-02-10

  Revised date: 2025-06-11

  Online published: 2026-04-08

Supported by

This work is supported by the key research project of Education and Teaching Reform in Shandong University in 2023, titled “Future Learning Ecosystem Construction in the Age of Digital Intelligence” (Grant No. 2023Z21).

Abstract

[Purpose/Significance] User relationships are a key variable for the survival and development of libraries. Exploring the change of user relationships in the new era can promote the innovation of library service models and high-quality development. [Method/Process] Based on the text analysis, the shortcomings of the traditional user relationship management model were diagnosed. It combined with the value co-creation theory to redefine the connotation of user relationship, constructed the user value co-creation relationship model, and proposed the four-dimensional realization path of value consensus, co-construction, sharing and co-evaluation. [Result/Conclusion] The traditional model is difficult to adapt to the diversified needs of users and the complex service ecosystem in the digital age. Value co-creation theory promotes the transformation of user relationship from “dual service” to “multiple co-creation” by reshaping user subjectivity, stimulating participation motivation, and expanding collaborative network. The model emphasizes that the library should take the open service ecosystem, dynamic demand matching, and benefit-sharing mechanism as the core, integrate the resources and capabilities of multiple subjects, form a sustainable value co-creation cycle, and provide systematic guidance for the service transformation and function extension of university libraries.

Cite this article

Zhao Xingsheng , Ma Kunkun , Li Peng , Cheng Chuansheng , Song Xigui . Research on the Reconstruction of User Relationships in University Library from the Value Co-creation Perspective[J]. Library and Information Service, 2026 , 70(8) : 136 -146 . DOI: 10.13266/j.issn.0252-3116.2026.08.011

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