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Theoretical Framework and Practice of Reading Promotion in University Libraries：Taking Chongqing University Library as an Example
Received date: 2014-04-28
Revised date: 2014-05-11
Online published: 2014-06-05
This paper analyzes the current problem of reading popularization in university libraries, including lack of theoretical framework, subject deficiency, monotonous activities and poor interaction. Then it draws on the experience of nonprofit organizations and public libraries, proposes the following five elements of reading promotion in university libraries: readers, subjects, resources, channels and activities, and thus builds a theoretical framework of reading popularization. Chongqing University Library sets up the department "Cultural Education Center" to promote the reading idea "reading makes library everywhere" through a variety of channels and initiatives, and it also tries some innovative practice, such as introducing incentives, enhancing interactivity and attaching importance to the book review.
Key words： university library; reading promotion; framework; practice
Wang Shu , Wei Qunyi , Huang Juan . Theoretical Framework and Practice of Reading Promotion in University Libraries：Taking Chongqing University Library as an Example[J]. Library and Information Service, 2014 , 58(11) : 73 -76,103 . DOI: 10.13266/j.issn.0252-3116.2014.11.011
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